According to the ‘Top 100 Global Brands Scoreboard’ report the top 50 brands & logo designs in ranking order were:
Coca-Cola, Microsoft, IBM, GE, Intel, Nokia, Walt Disney, McDonald’s, Toyota, Marlboro, Mercedes-Benz, Citi, Hewlett-Packard, American Express, Gillette, BMW, Cisco, Louis Vuitton, Honda, Samsung, Dell, Ford, Pepsi, Nescafé, Merrill Lynch, Budweiser, Oracle, Sony, HSBC, Nike, Pfizer, UPS, Morgan Stanley, JPMorgan, Canon, SAP, Goldman Sachs, Google, Kellogg’s, Gap, Apple, Ikea, Novartis, UBS, Siemens, Harley-Davidson, Heinz, MTV, Gucci and Nintendo.
The name does not describe the product sold (94%)
The by-line tag is not included in the logo (90%)
The font style is clean and clear (84%)
The logo design uses one colour only (74%) (white & black not counted as a colour)
The logo design uses letters only without the symbol (74%)
The logo design is a made-up name or ACRONYM (72%)
The logo design is rectangular in shape (66%)
The logo design is one word only (62%)
The logo design includes the trademark symbol (54%) & is placed in the top right (48%)
The name is 6 letters or less (52%)
The name uses upper & lower case (44%) (excluding ACRONYMS)
The background is filled and solid. (52%)
The pronunciation includes three sounds/syllables (44%)
The predominant colour base is blue (40%)
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