Smart : Hard Discounter in Cyprus

During a recent business trip to Cyprus, I have came across a hard discounter called “Smart” in the town of Larnaca.

Unfortunately it was by night and i was only able to catch their outside sign with my mobile phone, “the naming is smart”, also their logo design is a nice one (not very well seen in this picture), the colors are vivid and appealing. I went in for a quick look as I was on my way to catch my flight, the surface is a hard discounter but it is clean and neat. I am neither sure of the origin of this retailer nor how many outlets they have opened in Cyprus so far, but i guess this is their first store and it is their raw model.

But will this hard discount retailer face a problem with the Daimler Chrysler Group? Both of them are using the same word for different purposes, one is selling rice, water, shampoo and detergent, the other is selling small and tiny cars. And we all know about those huge multinationals who are very keen about their trademarks.
Will Daimler Chrysler be soft or “HARD” on this issue?

During my next trip to Cyprus, I will make sure to check if these guys are still in the game!