Tunisian Supermarkets Names

When you visit Tunisia, to discover the retail distribution market and the players available there, whatever your business category is, you can not come back without thinking about the names of the retailers you have seen.

Magro, Promogro, Bonprix & Monoprix.

Magro: also known in Tunisia as “Les Magasins Générales” owned by the state, a rumor in town says they will be privatized soon and the new owner might be the french retailer Auchan.

Promogro: a local chain, operating under Cash & Carry concept.

Bonprix: another Tunisian chain of 44 stores, but was recently bought by the French giant Carrefour which will redesign these stores under the brand Champion. Champion is already present in Tunisia with 2 stores.

Monoprix: is the known french chain of supermarkets, which is part of Groupe Casino, also the owners of the hypermarket chain Géant.

Why all these retailers have almost look-alike names. Definetely the Tunisian consumer knows to differentiate between all of them and might be loyal to one name or another, but as we all know differentiation is important and it makes a distinction