Google Chrome is a web browser developed by Google that uses the WebKit layout engine. It was first released as a beta version for Microsoft Windows on 2 September 2008, and the public stable release was on 11 December 2008. The name is derived from the graphical user interface frame, or “chrome”, of web browsers. As of January 2011, Chrome was the third most widely used browser, and passed the 10% worldwide usage share of web browsers, according to Net Applications
The French dairy cooperative Sodiaal and PAI have formalized this morning the news that they granted exclusive negotiations with General Mills for the acquisition of 50% of Yoplait.
Sodiaal holds the joint control of the company that owns the trademark and will be a shareholder of the operating company.
The transaction amount is 800 million euros, and General Mills offer puts Yoplait value at around EUR 1.6bn, and means the French firm step up its game in compting with market leader Danone.
General Mills is no stranger in this case, since the group is the Yoplait franchisee in the U.S. since 1977. The US is the largest market for the Yoplait brand after France, its sales reached $ 1.55 billion.
AFISE, the French Association for soaps, detergents and cleaning products, which includes all major market players, has launched an initiative to its members to take action on their sustainable development in order to reduce the environmental impact of standard liquid detergents.
Manufacturers have till June 2011 to offer their standard liquid detergents in concentrated form. This will lead to pass a needed dose of 110 ml to 75 ml per wash.
Unilever France is the first player to make that change and will launches its new format in March 2011. 5 liter bottles have been replaced by 3-liter bottles for a number of washes identical (about 40) and 3-liter bottles go well in 2 liters for 26 washes.
The new bottles will be available on Skip, Omo and Persil brands.
Mirbach Schmolzi Design is an owner-managed brand design agency in Hamburg-Germany, developing creative design strategies and their implementation for national and international managed brands and private labels – since 1995.
Below is a selection of their beautiful work, visit their website here (in German)
Coca-Cola “Happiness Truck” takes place in Rio de Janeiro and is a twist on the original idea, which showed a Coke machine that spit out free Cokes, flowers, balloon animals, pizza and submarine sandwich at a college cafeteria. This time around, a special truck dispenses free Cokes as well as a beach toy, a surfboard, sunglasses, beach chairs, t-shirts and soccer balls.
