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By Posted on Posted in Germany, Retail No Comments

Retailers are having hard time when it comes to manage their stores spaces because of real estate cost, consequently they try to find ways to optimize every single space and this is what a Real store did in Rheinpark Center in Neuss-Germany.

A very tight space between the 2 electric stairs used to throw in lots of impulsive buying products, mainly confectionery and I surely can say it’s working because I bought some stuff myself without even thinking on my way up.

By Posted on Posted in Czech Republic, Drugstores, Germany, Retail No Comments

Germans are for drugstores what French are for supermarkets, the masters of the game.
And in Europe the game for market shares is on high stakes, the Germans took the combat outside their ground to neighboring markets, specifically to Czech Republic, where 3 major German drugstore players, Schlecker, Rossmann and DM-Drogerie Markt are having a fierce fight for the loyalty of Czech consumers.

By Posted on Posted in Amazon, Drugstores, E-commerce, Germany, Private Label, Retail No Comments

German discount drugstore DM (Drogerie Markt) started selling its private label products under the different DM-brands online on Amazon.de, the latter will take care of the sales and distribution.

The cooperation is expected to be mutually beneficial. For DM it will be interesting to test consumer interest for its personal care products on the internet without having to invest in online logistics itself.

In case it would appear that online sales of relatively low-priced private labels will be a profitable business model, DM could decide to open its own web store.

By Posted on Posted in Ads, Germany No Comments Tagged with , , , , , ,
Click for large size picture
Click for large size picture

Advertising Agency: Jung von Matt/Spree Berlin, Germany
Creative Directors: Florian Kitzing, Michael Häussler
Art Director: Armand Lidtke
Copywriter: Manuel Wenzel
Art Buying: Marjorie Jorrot
Account Managers: Sirrka Köster, Simone Buchcik
Producer: Sven Hannemann
Post Production: Die Bildproduktion Hamburg
Photographer: Peter Bajer
Published: December 2008

By Posted on Posted in Airports, Cities, Germany, Music, Video No Comments Tagged with , , , , , , ,

Frankfurt Airport City (words & music by Stefan Muschalski)

Intro

1.
Just pack your bags and leave, tomorrow’s the big day
Destination Frankfurt, we’re on our way
to a city within a city and a hub full of streams
and impressions, like in our boldest dreams

Chorus
Baby if we try, we can ride across the sky
Heading for this growin’ airport city
Up the clouds along, where the wind ain’t strong
High above Frankfurt Airport City
Frankfurt Airport City

2.
We’re close like never before, to the city you can’t ignore
Located right in the heart of Europe
And behind that significant horizon
It is Germany’s gateway to the world

Chorus
Baby if we try, we can ride across the sky
Heading for this growin’ airport city
Up the clouds along, where the wind ain’t strong
It is Germany’s Gateway to the world

Baby if we try, we can ride across the sky
Heading for this growin’ airport city
Up the clouds along, where the wind ain’t strong
High above Frankfurt Airport City
Frankfurt Airport City

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