Home › View all posts by Krikor › Page 31

Author: Krikor

Live Life Light

By Posted on Posted in Perfumes, Retail No Comments

We use them everyday before we leave home. Some of us keep a bottle in the car or the office. We buy them frequently based on many factors, some of us use the same perfume for years and years, some others change it when the bottle is over and get a new brand just for a change.

We all want to smell good when entering the elevator or going to a meeting or spending the day the office. This blog post came to me 2 hours ago after watching Larry Crowne, a movie by Julia Roberts and Tom Hanks, where Mercy (Julia) tells Larry (Tom) he smells good after he took her home on his motorcycle.

The European perfumes retail scene is divided between 3 majors players, 2 French, Marionnaud & Sephora and 1 German, Douglas.

Now the competition between the 3 chains is not the retail sales of perfumes anymore, it is more about offering consumers (mainly female) beauty, make-up, skincare and well-being advices where products under these categories can have higher margins than branded perfumes.

The target is also to develop a differentiated assortment and offering from each other as competitors. For example, Sephora has long understood it with its own brand (private label) and continues to build its reputation on this strategy.

Another type of competition is rising between these perfumes chains and the drugstores, where some drugstores started some time ago offering branded perfumes at discounted prices and sometimes more competitive than the perfumes stores (because of volumes that can manage to sell), in return we have witnessed some perfumes stores offering products that used to sell only in supermarkets and drugstores such as men grooming products, just to have a full assortment and attract customers as one stop shop for their well-being needs.

By Posted on Posted in Blogging No Comments

I have started this blog more than 5 years now and many times I wanted to give up and stop blogging. But I kept on going with lots of ups and down, stopping for some periods then posting heavily.

Meanwhile I have launched some other blogs, Krikomatic, Skambla and Kibo and as my main blog, most of the time, I have failed to maintain them on a continuous rhythm for many reasons.

Until few days back, I got to a blog post from my twitter timeline with the title saying: “Nobody Cares About Your Damn Blog”, written back in May 2011 by Joey Strawn.

One hundred and fifty-four million, four hundred and forty thousand blogs go completely and utterly unread.

Let me write that number out for you so you can really take it in: 154,440,000

That’s not even the number of blogs yours is actually competing with, those are just the ones that no one felt were worthy enough to even be read in the first place. If you had even one reader on your last post, you’re doing infinitely better than millions of others out there right this very minute.

So, with all that indifference running around for blogs, what makes you think anyone gives a damn about yours and how can you make sure that someone actually does?

Read full blog post

So this took me back to the old question that hunts me every now and then: to blog or not blog?

Given the few thousands of visitors I get monthly to my blog, I have decided to keep it alive at the same tempo, just to share my thoughts.

Thank you for visiting my blog.

By Posted on Posted in Brands, FMCG, Products No Comments

At its Consumer 360 conference in Orlando, Fla., on June 22, New York-based Nielsen unveiled an approach that could greatly improve the chance of a new product’s success. Based on tracking 600 product launches and testing 20,000 initiatives, the approach could raise the chance of succeeding in the marketplace from 10 percent to 75 percent.

“By identifying key criteria every successful new product must meet, we’re helping marketers know where to focus their efforts in new product development and in-market execution,” said Vicki Gardner, senior vice president, product innovation North America, Nielsen. “As a result, companies gain a huge leap forward with more actionable advice and better decision-making, and that means better investment of new-product marketing dollars.”

Nielsen’s criteria — which encompass five main areas — are:

Salience
1. Does the product offer a true innovation?
2. Will the product be noticed?

Communication
3. Is your message conveyed in a simple, persuasive way?
4. Do you have a clear and concise message? Is it conveyed without clutter?

Attraction
5. Does your product have a substantial need/desire? Is it solving a problem or meeting consumers’ needs?
6. What is your product’s advantage? Is it better than others currently in the marketplace?
7. Are your product claims believable?
8. Are there acceptable downsides? (These are typically related to side effects for over-the-counter products.)

Point of Purchase
9. Is the product where consumers expect it to be? Can shoppers find it easily among the competition?
10. What are the cost/benefit tradeoffs at the shelf (price, calorie content, usage instructions, etc.)?

Endurance
11. Did you meet or exceed consumers’ expectations? Are you delivering on your product’s promise?
12. Will consumers continue to purchase your product in the future?

By Posted on Posted in Good Cause, NGO No Comments

Adolescent girls are capable of raising the standard of living in the developing world. Girls are the most likely agents of change, but they are often invisible to their societies and to our media.

When everyone- girls, parents, teachers, executives, artists, hairdressers, forest rangers, rock stars, presidents, investors, advertisers, skateboarders, truckers, cowboys, organizations, chefs, teenagers- knows about the Girl Effect, then real change can happen. This site is just the beginning. The end is nothing less than ending poverty.

We think there’s a movement on the rise. Check out our Girl Effect Networks

By Posted on Posted in Private Label, Retail, Switzerland 1 Comment

Migros the Swiss retailer, will be extending its private label range, M-Budget, from 500 products to count 600 products by the end of this year. In addition, a modernization of the design of the packaging of many items has occurred during this extension process.

Clients who will enter Migros stores during the coming days cannot miss the huge displays of green and white products. M-Budget range is appreciated by all generations but also by a growing number of small households, including one person who are willing to buy products with green and white packaging that are cheap and quality.

Migros has also launched a poster campaign with the many facets of the M-Budget products

By Posted on Posted in Cloud Computing No Comments

Brad Linder editor of Liliputing has put Chrome and Jolicloud head to head in the battle made for two operating systems built for the clouds.

The first Chrome OS laptops are starting to ship, bringing Google’s vision of an operating system built solely around a web browser to the masses… or to any masses that care to order a Samsung Series 5 or Acer Cromia Chromebook. But Google isn’t the only company offering an operating system aimed at low power notebooks with an emphasis on the web browser, web apps, and synchronization of your data across multiple devices. A company called Jolicloud has been pushing a similar vision for close to three years.

Like Chrome OS, Joli OS is designed to run web apps in full screen mode. You can’t shrink a browser window or view two web apps side by side at the same time. But here’s the key difference between the two operating systems: Joli OS doesn’t only run web apps.

Both operating systems include file browsers, and you can listen to MP3s, view JPGs, or read PDF files while you’re offline with a Chrome OS laptop. Like Chrome OS, Joli OS saves your preferences to an online account. You can view your desktop from any computer with a web browser just by logging in.


Read full article on Liliputing

By Posted on Posted in Design, QR Codes No Comments

CustomQRCodes.com provides eye-catching, beautiful and intuitive designs for you. They make sure that our custom QR codes match your requirements and can even match your current designs.

Furthermore, they have a team of graphic artists who are also custom QR code design experts and have an understanding of how brands work. They can translate your brand into your custom QR code design!