Krikor – Page 20

3 Cokes

By Krikor Posted on 02-Dec-2011 Posted in Brands, Design No Comments

Milka Chocolate Donuts

By Krikor Posted on 01-Dec-2011 Posted in Brands, FMCG, Packaging, Products 1 Comment

Milka is a brand of milk chocolate manufactured by Kraft Foods. According to the official site, the name Milka is derived from combining Milch and Kakao, which are the German terms for milk and cocoa.

Milka has decided to launch itself in the donuts universe with its consumer packed products shown below in different pictures. The product (55g) is produced in Germany and distributed all over Europe.
After tasting it myself, i can say it is a normal product from the taste side, but definitely not comparable to the donuts you can buy at major donuts stores.

The only negative comment I have, the product is pictured in a carton cup holding it on the shelf tray pack, but in reality it is not.

Healthy Eyes in a Digital World

By Krikor Posted on 01-Dec-2011 Posted in Well-Being No Comments

BirdsEye Fish Fingers

By Krikor Posted on 01-Dec-2011 Posted in Brands, Creativity, Packaging No Comments

BirdsEye Fish Fingers are one of the most appealing fish finger packages out on the market. There is no way for consumers visiting that category of the freezer to pass without noticing it and those packages are one of my favorites.

Gillette & Bic Lighters

By Krikor Posted on 30-Nov-2011 Posted in Brands, Products No Comments

Gillette is the world leader in the system shaving blades with a close & tight competition from Bic in the disposable shaving blades segment, Bic never tried to enter the system segment but imposed itself as leader in the lighters category and here they come competing with “Mega Lighter”, to be present more and more in every household.

Free Batteries

By Krikor Posted on 30-Nov-2011 Posted in Brands, FMCG, Impulsive No Comments

The alkaline batteries category is an ongoing worldwide battle between Duracell and Energizer, 2 major US brands, with little competition from Rayovac (USA), Varta (Germany) and Panasonic (Japan).

The market share fight is mainly located at check-outs in retail stores and in part at category killer toy stores.

For the last few years, the 2 major brands are running continuous and non-stop promotions by offering free batteries on their main and most selling SKUs, which are the AA and AAA sizes.

These on-going promotions are not only to gain market shares but also a strategic move to stop worldwide parallel market sales from low priced to higher marginal markets.