Inside Apple: How America’s Most Admired–and Secretive–Company Really Works
INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley’s answer to Willy Wonka’s Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the “DRI” (Apple’s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).
Amazon.com Link

Google+ for Business: How Google’s Social Network Changes Everything

Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else–and helps you grab those opportunities now, before your competitors do. Top social media professional speaker and business advisor Chris Brogan shows how to get great results fast, without wasting time–and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won’t just master innovative new tools like Circles and Hangouts: You’ll use them to generate more customers and more cash!
Amazon.com Link

Imagine: How Creativity Works

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?

From the best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.
Amazon.com Link

Uncertainty: Turning Fear and Doubt into Fuel for Brilliance

Jonathan Fields knows the risks-and potential power-of uncertainty. He gave up a six-figure income as a lawyer to make $12 an hour as a personal trainer. Then, married with a 3-month old baby, he signed a lease to launch a yoga center in the heart of New York City. . . the day before 9/11. But he survived, and along the way he developed a fresh approach to transforming uncertainty, risk of loss, and exposure to judgment into catalysts for innovation, creation, and achievement.

Properly understood and harnessed, fear and uncertainty can become fuel for creative genius rather than sources of pain, anxiety, and suffering. In business, art, and life, creating on a world-class level demands bold action and leaps of faith in the face of great uncertainty. But that uncertainty can lead to fear, anxiety, paralysis, and destruction. It can gut creativity and stifle innovation. It can keep you from taking the risks necessary to do great work and craft a deeply-rewarding life. And it can bring companies that rely on innovation grinding to a halt.
Amazon.com Link

We all have the dream of freedom and its possession and mostly financial freedom. We want to be free in everything we do in our life, in our daily struggle to feel better, have more free time to spend with our families, more money to feel free buying anything we like, freedom to feel safe, freedom to travel to exotic destinations and relax endlessly under the sun while grabbing a cold cocktail full of crushed ice.

Then comes the fear of not being able to do anything related to this personal and financial freedom that we are all seeking. Mainly because of the social pressure surrounding us, because of our daily job and its killing routine, because of the family stability (for the married people) and the bills dropping inside our mailbox at the end of each and every month, because few are those who want to get out of their comfort zone and take risks by leaving their secured jobs and by throwing themselves into new ventures in order to get more freedom.

And after doing so, many will be facing the new reality that being in a new venture on your own also means less freedom at the early stages. You will have to spend more time on your project(s), work on holidays, your close family might end up seeing you even less, your friends will hate you for not spending time with them. You will miss your gym class and eat less or sometimes even eat more junk.

Then whenever someone is ready to take the leap of being on his own, most people fall into the trap of differentiating between being self-employed or owning and running their business and there is a big difference between the 2 things.

Being self-employed does not need you to leave your daily job, if you are a graphic designer you can always manage getting some external projects and deliver them on time, you can also be a consultant and run few market researches during the weekend and write a decent report about the product in questions, or you might be a fashion designer who can draw some nice wedding dresses and email them to the big name designers who hire part timers.

But when you plan to own and run a business based on a dream of yours that needs to be funded, that is something quite more complicated than designing a logo from the comfort of your lazy boy. Consider the anxiety of pitching VCs, the hours you will spend writing and picking the right words for your presentation, the endless questions you will be asked about your idea and always wonder why these strangers should trust you and pour a million bucks into your bank account.

This can and will be the most important sales call of your life, because you need to sell yourself before your idea, then you leave that big conference room expecting an answer and start hitting the “send & receive” button of your outlook zillions of times and grab your smartphone every 2 seconds to check if that lucky email landed in your inbox.

Then the company is formed, the money starts pouring and you start spending it, now you are even more anxious about the results your business will deliver. You try everyday harder to make sure you are on the right track of your business plan, you spend long nights thinking of your next killing strategy just to be ahead of your competition, you keep thinking about people who will copy your idea, you surely want them to fail but they will always be there giving you hard time, but if have the real passion for what your doing, you will surely succeed and enjoy your success.

Definitely, there are many people out there who trust or will trust you, and as Steve Jobs said: “keep looking, don’t settle“, until your dream come true.

And if ever you make it one day to the freedom territory , don’t and never forget how you got there and consider giving back to exactly the same people who are seeking their freedom with the same attitude you had when you were a seeker of freedom yourself.

Carrefour, the French retailer, has unveiled its new private label range of beauty products, which will be launched worldwide this year.

Under the name “Les Cosmétiques Design Paris” the brand includes: toiletries, facial care, anti-aging products, haircare and make-up.? With about 650 SKUs, 20 of them organic-certified, and prices ranging from 1 to 12 euros, the new private brand will replace Carrefour’s existing offerings.

The launch will begin in France with make-up in March, followed by skin and hair care products and toiletries in May.?

Les Cosmétiques Design Paris will hit Carrefour stores in Italy, Spain and Belgium by the end of the year, before reaching Asia and South America in 2013 and 2014.



Source

Where’s My Water? is a puzzle video game developed by Creature Feep and published by Disney Mobile, a subsidiary of Disney Interactive Studios. Released for devices using Apple’s iOS and Google’s Android operating systems, the game requires players to route a supply of water to a fastidious alligator. Where’s My Water? has been praised for its gameplay and its graphical style, with special recognition of its lead character, Swampy, the first original Disney character for a mobile game.

Hypermarkets, supermarkets and other format retailers that produce private label products that resemble established brands and their respective products, will face closer scrutiny and potential financial penalties after a European Commission report accuses them of “parasitic copying”.

Investigations in 27 member states and 6 nations had deeper look, found that treatment and laws against lookalike brands are inconsistent across the EU and could amount to a barrier to trade between member states.

I don’t smoke and I never did in my whole life. And I hate when people smoke in private or in public (something very common in Lebanon, especially the moment they enter Beirut Airport building after landing).

During a passage at Prague airport, I saw the below billboard for Marlboro, which on top had a new logo, so I was wondering if Philip Morris is changing its famous brand name with a more modern font.

While digging into this, I have found another amazing thing about the Marlboro logo, the graphics on the below Formula 1 car are either deceptively genius or quite a coincidence. Apparently when the car is racing around the track at 200 mph the barcode creates a blur which suggests the Marlboro logo, even though advertising tobacco is banned in the sport.

Fredric Chopin Airport in Warsaw, Poland is pushing its social media presence all over the airport on all major platforms including the local Polish www.blip.pl.

Along with the social media, the marketing team of the airport, seems to understand the exact market share of smart phones, thus the focus on QR codes in their billboards.

I have no clue why they missed Foursquare.

click to enlarge

Groupon investors were expecting a better deal than the surprise loss the company delivered on Wednesday. Personally I was not surprised because I never believed in this business format and its growth. Groupon Inc., which went public in November, makes money by taking a cut from the online deals it offers on a variety of goods and services.

Groupon’s net loss totaled $42.7 million, or 8 cents per share, for the final three months of 2011. A year earlier, as a private company, it booked a larger loss of $378.6 million, or $1.08 per share.

I was pessimistic since day 1 group buying sites starting picking up and filling inboxes with offers that most of them were not honored (mainly in Europe, such problems Groupon had in France), and some of the websites had empty pages without any offer,

I wrote about Group Buying & Global Recession, I also wondered What Value Can Groupon Add To Groceries?

You can read Daily Deals by the Numbers and take a look at this player who arrived late and some simple calculation.

For retail enthusiasts, you can also read Retail Renaissance from TrendWatching.com.



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