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Category: Logos
JP: Fujifilm Unveils New Corporate Brand Logo
Fujifilm will take on a new holding company structure starting on October 1,2006, launching FUJIFILM Holdings Corporation, which will provide strategic management of the entire group, including the two major operating companies: FUJIFILM Corporation and Fuji Xerox Co., Ltd.
Fujifilm is taking this opportunity to change the corporate brand logo for FUJIFILM Corporation, an operating company which will take on the current business of Fujifilm. The logo will be adopted on October 1,2006.
With a sharp accent design in the center of the logo, Fujifilm aims to express its commitment to advanced technologies. The dash of red expresses its determination for continuous innovation. At the same time, Fujifilm will continue to use green as its corporate color, inheriting its established brand assets.
