Month: August 2006

By Posted on Posted in Logos

Fujifilm will take on a new holding company structure starting on October 1,2006, launching FUJIFILM Holdings Corporation, which will provide strategic management of the entire group, including the two major operating companies: FUJIFILM Corporation and Fuji Xerox Co., Ltd.

Fujifilm is taking this opportunity to change the corporate brand logo for FUJIFILM Corporation, an operating company which will take on the current business of Fujifilm. The logo will be adopted on October 1,2006.


With a sharp accent design in the center of the logo, Fujifilm aims to express its commitment to advanced technologies. The dash of red expresses its determination for continuous innovation. At the same time, Fujifilm will continue to use green as its corporate color, inheriting its established brand assets.

By Posted on Posted in Ads

Few days ago, it was declared that Pluto is no longer considered to be a planet and lost its status.

TBWA/RAAD in Dubai, UAE decided to take this opportunity to create an advertisement for Pedigree dog food, while showing Walt Disney’s Pluto in the ad.

By Posted on Posted in Campaigns

During July/August 2006, Lebanon was attacked by Israel in retaliation to the kidnapping of 2 IDF soldiers by Hezbollah. More than 80 major bridges were destroyed by IDAF and the whole country was under air & sea siege.

It takes a brave agency like Leo Burnett Lebanon and a courageous client like Johnnie Walker to adapt BBH’s international ‘Keep Walking’ campaign to the national crisis issues. The executions feature an empty petrol gauge, to reflect the fuel shortage; a light bulb, to illustrate the power cuts; and a signpost pointing towards Lebanon.
Jad Fayad, account planner at Leo Burnett Beirut, which came up with the idea for the ad, says: “The feedback has been amazing.”

A breathtaking campaign, Chapeau Leo Burnett !

By Posted on Posted in Promotions
“Conveyor belts have never been on anybody’s radar screen for marketing,” said Frank Cox, president-CEO of EnVision Marketing Group, a Little Rock, Ark., firm with a patented system to print digital, photo-quality ads directly on conveyor belts. “But a store with eight to 10 checkout lanes, well, you’re talking about 100 square feet of wasted ad real estate.”The check-out desk is the ‘last point of contact’ with a shopper, where light and inexpensive items can be sold, and where consumers make “impulsive purchase” decisions picking up a bar of chocolate, a pack of chewing gum, batteries, shaving blades or a variety of other items usually situated at the cash line.
Marketers and retailers tend to exploit these impulses which are tied to the basic need for instant gratification. For example, a shopper in a supermarket might not specifically be shopping for candy. However, candy, gum and mints are prominently displayed at the checkout aisles to trigger impulse buyers to buy what they might not have otherwise considered. Sale items are displayed in much the same fashion.Ads showing on these belts should be related to future buying decisions as this is the last point where the consumer’s shopping experience is coming to a close.

By Posted on Posted in Blogging

It seems the Iranian President Mahmoud Ahmadinejad, with his tight schedule about his country’s nuclear file deadline at the end of August, is able to manage his time to blog, while I always search myself for more time to take good care of my blog.

Despite his agenda, he found time to brand himself and his country, his blog can be found at http://www.ahmadinejad.ir

By Posted on Posted in Domain Names

This list has been making the rounds via email and blogs for the last two weeks. Regardless, if you haven’t come across this yet, I think you will enjoy it…

1. A site called “Who Represents” where you can find the name of the agent that represents a celebrity:
www.whorepresents.com

2. Experts Exchange, a knowledge base where programmers can exchange advice and views:
www.expertsexchange.com (Note: domain appears to have changed hands)

3. Looking for a pen? Look no further than Pen Island at:
www.penisland.net

4. Need a therapist? Try Therapist Finder at:
www.therapistfinder.com

5. Then of course, there’s the Italian Power Generator company at:
www.powergenitalia.com (Note: site appears to be offline)

6. And now, we have the Mole Station Native Nursery, based in New South Wales:
www.molestationnursery.com

7. If you’re looking for computer software, there’s always:
www.ipanywhere.com

8. Welcome to the First Cumming Methodist Church. Their website is:
www.cummingfirst.com

9. Then, of course, there’s the art designers and their website:
www.speedofart.com

10. Want to holiday in Lake Tahoe? Try their website at:
www.gotahoe.com

By Posted on Posted in Dreams

I got the below post lately into my feed reader from Seth Godin’s Blog and I would like to share it with you.

Ramit Sethi asked: “What’s easier now than later?”

Seth Godin’s reply : Dreaming was easier.

First, it was easier to sleep, but that’s an entirely different story.

I meant real dreams. Visions. Ideas of what was around the corner. I still do it, I push myself to do it, I work at it and it pays off. But in my 20s, it just happened. And I wrote em down. Writing your dreams down is a great idea.