Category: Brands

The Gillette Fusion is a five-bladed safety razor by Gillette, released in 2006. It is the most current generation of razor available from Gillette. There are two different versions of the Fusion available: the Gillette Fusion, and the Gillette Fusion Power. All share the characteristic five blades on the front, and a single sixth blade on the rear that acts as a “precision trimmer.” In addition, the Fusion Power is battery powered and emits “gentle micropulses” that are claimed to increase razor glide. In February 2007, the Fusion Power Phantom was released which features a redesigned handle and a different color scheme than the original Fusion Power.

www.gillettefusion.com

http://www.apollinaris.de/vio

4711 Original Eau de Cologne is one of the oldest brands and benefits from exceptional name recognition throughout the world. Users rate it as “the mother of all Eau de Cologne”. The secret formula for 4711 Original Eau de Cologne is still appreciated across the globe to this day and makes the “aqua mirabilis” an absolute classic without comparison.

The promise has been kept for over 200 years: the use of a unique composition has a positive effect on the mind, body and soul. Essential oils, that are renowned for their aromatherapeutic properties, produce an indescribable feeling of well-being.

4711 Original Eau de Cologne. Smells good. Does good. Is good.

4711 shop next to the Dom in Cologne (Köln).

DHL are the first letters of the last names of the three company founders, Adrian Dalsey, Larry Hillblom and Robert Lynn.

The founders began to personally ship papers by airplane from San Francisco to Honolulu, beginning customs clearance of the ship’s cargo before the actual arrival of the ship and dramatically reducing waiting time in the harbour.

With this concept, a new industry was born: international air express, the rapid delivery of documents and shipments by airplane.

Deutsche Post World Net and DHL Consolidation

At the beginning of 2002, Deutsche Post World Net became the major shareholder in DHL. By the end of 2002, DHL was 100% owned by Deutsche Post World Net.

In 2003, Deutsche Post World Net consolidated all of its express and logistics activities into one single brand, DHL. The DHL brand was further strengthened by Deutsche Post World Net’s acquisition of Exel in December 2005. The DHL expertise is pooled from a number of companies acquired by Deutsche Post World Net. To name a few:

Deutsche Post Euro Express: in operation since 1997 through internal growth and investments in leading European companies, network for parcel and express services in more than 20 countries, market leader for business customers in Europe.

Danzas: founded in 1815, based in Basel, Switzerland, acquired by Deutsche Post World Net in 2000, world leader in air freight and ranked second in ocean freight. Overland transport and supply chain management complete the Danzas service portfolio.

Air Express International: largest American air freight provider, integrated into the Danzas group in 2001.

Exel: at the time Deutsche Post World Net acquired Exel in December 2005, it had around 111,000 employees in 135 countries. Exel primarily offers transport and logistics solutions for key customers.

… you know it must be Apple Inc. Picture taken in the Missouri School of Journalism

Brandon Fritz, of Kolbrener, has compiled a list of major branding terms in a super-creative “Periodic Table.” Click below …