IT: Alitalia.com promotion
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Alitalia is promoting its newly designed website on the back of the head-rest in all its fleet. |
Category: Promotions
FR: 20% Discount @ Marionnaud
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Buy any fragrances at full price and get 20% discount on the second one at Marionnaud on Champs Elysees Avenue in Paris. |
MY: Branded AeroTrain @ KL Airport
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When you arrive at Kuala Lumpur airport, you need to switch terminals in order to stamp your passport and get your luggages, so you need to take the internal aerotrain, once on board and it starts to move, you need to grab one of those holders hanging from the top so you do not fall. At the point where you are looking where to put your hand properly, the very eye-catching branding appears. What a coincidence, my digital camera is from Fujifilm and the whole branding was based on different Fujifilm products. |
MY: Taxi Branding In Malaysia
It is very hard seeing a non-branded taxi in Kuala Lumpur; they are full of colors and eye-catching, this is one stopping next to our car on a red light.
EG: Virgin & Mastercard
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When you use your Mastercard at the Virgin Megastore at CityStars Mall in Heliopolis, Cairo you get a 10% discount on your purchases. |
LB: Siblou Billboard Campaign
A recent billboard campaign that started yesterday in Lebanon for the products of the company I work for.
US: Branding The Belts @ Check-Outs
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“Conveyor belts have never been on anybody’s radar screen for marketing,” said Frank Cox, president-CEO of EnVision Marketing Group, a Little Rock, Ark., firm with a patented system to print digital, photo-quality ads directly on conveyor belts. “But a store with eight to 10 checkout lanes, well, you’re talking about 100 square feet of wasted ad real estate.”The check-out desk is the ‘last point of contact’ with a shopper, where light and inexpensive items can be sold, and where consumers make “impulsive purchase” decisions picking up a bar of chocolate, a pack of chewing gum, batteries, shaving blades or a variety of other items usually situated at the cash line. |
| Marketers and retailers tend to exploit these impulses which are tied to the basic need for instant gratification. For example, a shopper in a supermarket might not specifically be shopping for candy. However, candy, gum and mints are prominently displayed at the checkout aisles to trigger impulse buyers to buy what they might not have otherwise considered. Sale items are displayed in much the same fashion.Ads showing on these belts should be related to future buying decisions as this is the last point where the consumer’s shopping experience is coming to a close. |
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