calacanis1.jpgSome folks have been asking me for the clear definition of the term Web 3.0.

Web 3.0 is defined as the creation of high-quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform.

Web 2.0 services are now the commoditized platform, not the final product. In a world where a social network, wiki, or social bookmarking service can be built for free and in an instant, what’s next?

Web 2.0 services like digg and YouTube evolve into Web 3.0 services with an additional layer of individual excellence and focus. As an example, funnyordie.com leverages all the standard YouTube Web 2.0 feature sets like syndication and social networking, while adding a layer of talent and trust to them.

A version of digg where experts check the validity of claims, corrected errors, and restated headlines to be more accurate would be the Web 3.0 version. However, I’m not sure if the digg community will embrace that any time soon.

Wikipedia, considered a Web 1.5 service, is experiencing the start of the Web 3.0 movement by locking pages down as they reach completion, and (at least in their German version) requiring edits to flow through trusted experts.

Also of note, is what Web 3.0 leaves behind. Web 3.0 throttles the “wisdom of the crowds” from turning into the “madness of the mobs” we’ve seen all to often, by balancing it with a respect of experts. Web 3.0 leaves behind the cowardly anonymous contributors and the selfish blackhat SEOs that have polluted and diminished so many communities.

Web 3.0 is a return to what was great about media and technology before Web 2.0: recognizing talent and expertise, the ownership of ones words, and fairness. It’s time to evolve, shall we?

During my market visits, I spot lots of things in the retail distribution, this time I was shocked by the size of the hair gel category in this supermarket in Cairo, really interesting to see this quantity of brands in a category where in some countries it has much much less shelf space than the one below in the picture.

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Google’s homepage is sporting a special logo today, indicating that the company is now nine years old.

The domain registration of Google.com took place on September 15th, 1997, but the actual incorporation date of the company wasn’t until either September 7th or September 27th of 1998.

With today’s special logo, it looks like Google is acknowledging the latter as the official birth date.