Wherever you go, the name of the game is known in the cola world, Coke vs Pepsi. Except the USA market, the market share difference is amazingly spacious in most of the world markets where the major 2 players are present. For example, in Lebanon, Pepsi dominates 75% of the market while Coca-Cola barely manage [...]

I was driving on Saturday morning in downtown Jounieh when I suddenly found myself behind this Coca-Cola delivery truck, it was really amazing and astonishing seeing its back and specially the way it was promoting a favorite drink of mine and a newly launched product. I am not really sure how excited consumers will be [...]