During my trips I visit lots of retail outlets where you always meet lots of push girls offering different products sampling and food products to taste, but I never met any tasting campaigns down the street in open space like at the entrance of this public market in Istanbul … but it looked very normal.

During July/August 2006, Lebanon was attacked by Israel in retaliation to the kidnapping of 2 IDF soldiers by Hezbollah. More than 80 major bridges were destroyed by IDAF and the whole country was under air & sea siege. It takes a brave agency like Leo Burnett Lebanon and a courageous client like Johnnie Walker to [...]