McCafé on Retail Shelves

Ronald McDonald decided to enter the supermarket retail game and be present on the shelves.

So starting 2014 you don’t need to visit your McDonald’s store but instead visit your neighborhood supermarket to grab your coffee and drink it at the comfort on your office or home.

Tony Vernon, CEO of Kraft Foods, partner of the coffee venture, announced “McDonald’s is arriving in your favorite big grocery store”.

But the world’s largest fast food chain is eventually extending its successful McCafé , sold for years in its restaurants across the United States.

According to the National Coffee Association, 83% of Americans are coffee drinkers, regardless of its form.

Europe is the next stop for the McCafé.