I finished reading Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World, a book by Richard Hammond.
From the moment you start the 1st page till you finish, of course if you ever have worked for retail or have passion for it, you will keep saying, I know this, I did that, I have been through this, I always thought of that and so on … Every single detail in the book will take you to a place in the back of your mind. So the good thing about this book is the centralization of the retail information, tricks, tactics and strategies and can be easily used as a general guideline.
Because retail and no matter what kind of retailer you are (food, fashion, electronics, books, etc…), is a huge universe, so no matter how many years you spent in retail, you will always remain a student, discovering every day something new, so thank you Richard Hammond for writing this book and putting all the common points together as a reference to come back and pick any idea and make it work in our retail world.
The world’s #1 guide to retail success, complete with crucial, up-to-date insights–including new case studies, ideas, strategies, and tactics from today’s best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including:
- Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten.
- How to use data to drive profit and growth.
- How to do more with less, and maximize the value each team member brings to the table.
- How to use new technology to develop highly productive, innovative “Remote Teams”.
Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
About the Author
Richard Hammond is proud to call himself a retailer: He has more than 25 years of experience and still gets a buzz from it every day.
He has developed a practical problem-solving approach to creating great retail experiences. His consultancy business put this into practice for clients ranging from convenience stores in Kazakhstan, fashion brands in Sweden, to big stores and brands in the UK.