Retailer/Supplier Relationship

In retail distribution, the relation between the retailers and the suppliers is always in high tension, the below sign was seen at a Leclerc store in France, saying that Danone is refusing to deliver them goods, because the later thinks the store is not selling their products at the right price. Which means that Leclerc is selling cheaper than the competition and this did put Danone under pressure from other retailers in France.

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