Europeans like to use liquid laundry detergent and since many years, almost all producers are in the direction of concentrating their products, while in the Middle East and Gulf region, consumers are mostly using powder detergent.
Benefits of concentrated laundry liquid:
- Concentrated products have lighter impact on the environment
- Smaller bottles use less plastic which means less packaging to recycle
- Smaller containers mean less fuel is needed to ship these products
- Manufacturers use less water in detergent production
- smaller detergent containers are easier to carry and store at home