Social Marketing Trends for 2012

2011 was the year of “SoLoMo” (social, local and mobile), basically this trend will keep on during 2012 for brands and services, but personally I believe that social media will start going downhill mid-2012, I have to wait and see if my feeling is correct about it.

Without pretending to be a social media expert, (this was also a VERY trendy title since 2010 and kept on in 2011, as most of the people I know suddenly became social media experts, whatever… *sarcastically*), below are my speculations:

Social Fatigue
The number of social networks is still growing, users are overwhelmed, and if you follow the same person on different networks, you end up seeing the same post/photo/quote/joke everywhere, so you keep wondering what the hell!

Social Enterprise
My favorite niche network where productivity gets to its peak, Yammer is the one I use.

Localization
This is the continuation of SoLoMo, where brands and services will come closer to the consumer to experiment the link between their product and the consumer behavior.

Apps
With the non-stop growing number of smartphones and tablet sales, Apps will be very trendy and the Apps market will keep on growing for both, paid and free.

Collecting Data
The networks want to know more about you in order to serve you better, who has the information control the game.

Social TV
It is already here on low levels, in 2012 it will emerge to the surface heavily.