Fresh Market & Diavlo

Fresh Market is a Polish chain of convenience-type stores with 100 POS today and a foreseen potential of 500 stores in the future, part of Zabka Polska.

Diavlo is one of my favorite fonts, it is a free font that contains 5 weights: Light, Book, Medium, Bold and Black.

Fresh Market used Diavlo in a very creative way in their logo and brand identity with a small change in the initial F and adding a flower that is a freshness symbol.

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