German Fight on Czech Soil

Germans are for drugstores what French are for supermarkets, the masters of the game.
And in Europe the game for market shares is on high stakes, the Germans took the combat outside their ground to neighboring markets, specifically to Czech Republic, where 3 major German drugstore players, Schlecker, Rossmann and DM-Drogerie Markt are having a fierce fight for the loyalty of Czech consumers.


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