DM Private Label on

German discount drugstore DM (Drogerie Markt) started selling its private label products under the different DM-brands online on, the latter will take care of the sales and distribution.

The cooperation is expected to be mutually beneficial. For DM it will be interesting to test consumer interest for its personal care products on the internet without having to invest in online logistics itself.

In case it would appear that online sales of relatively low-priced private labels will be a profitable business model, DM could decide to open its own web store.


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