Products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG). Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products, soft drinks, tissue paper, and chocolate bars.
With the global economical turmoil and the fears of cost-cutting by consumers due to inflation some companies start being aggressive on the market with their promotions and some go beyond these classical offer by offering huge “Value Packs”.
But depending on different buying behavior, based on the market and its culture, these value packs sometimes do not succeed against the average basket that consumers would like to keep as low as possible and prefer buying low-unit packs.
I would like to know the behavior of Lebanese shoppers and consumers when it comes to move a product from the shelf to their basket, do they prefer low-unit packs or super-sized value packed products?