Lidl in Cyprus

In October 2010, Lidl opened it frist 2 stores in Cyprus, then came another 8 locations to increase the total number of stores to 10 by May 2011.

Furthermore, it aims to achieve a double digit share of the retail sector as plans also include attaining a turnover of 90 mln euros by the end of year 2011.

This aggressive marketing approach pushed Orphanides to declare a plan to open 11 Orphanides Express stores throughout the island offering “the lowest prices” in the market, challenging Lidl’s worldwide reputation of “quality buys at smart prices”.

Last week while in Nicosia, I visited a Lidl store and i was really impressed by the traffic they were having. 8 busy check-outs with almost full shopping carts. Mainly foreigners and expats are loyal consumers to Lidl in Cyprus as I understood from our local friends.