General Mills Negotiating the Purchase of Yoplait

The French dairy cooperative Sodiaal and PAI have formalized this morning the news that they granted exclusive negotiations with General Mills for the acquisition of 50% of Yoplait.
Sodiaal holds the joint control of the company that owns the trademark and will be a shareholder of the operating company.

The transaction amount is 800 million euros, and General Mills offer puts Yoplait value at around EUR 1.6bn, and means the French firm step up its game in compting with market leader Danone.

General Mills is no stranger in this case, since the group is the Yoplait franchisee in the U.S. since 1977. The US is the largest market for the Yoplait brand after France, its sales reached $ 1.55 billion.