Starbucks and the Power of Story
Why do certain companies inspire shelves of great books, while other notable businesses inspire few? Starbucks, a 37-year-old company, has generated more than two dozen major books in its short lifetime. There are books that extract life lessons from the company’s growth, books that share recipes from the company’s coffee mavens, and even one recent title preaching The Gospel According to Starbucks (really). No fewer than five Starbucks executives have penned their own works.
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