Blog Archives

What Are SRP and RRP?

In the retail universe, SRP and RRP mean respectively Shelf-Ready Packaging and Retail-Ready Packaging. SRP or RRP is “a product that arrives at retail in a ready merchandised unit which is easy to identify, easy to open, can easily be

Posted in Brands, Category Management, Packaging, Retail

Category Management

All consumer markets of industrialized countries and now developing countries are characterized by great diversity of supply and an increasing complication in the process of products assortments by retailers. This major increase in the number of products on the shelves,

Posted in Category Management, Retail