Category: FMCG

Santa Claus … In Chocolate

Milka Chocolate Donuts

Milka is a brand of milk chocolate manufactured by Kraft Foods. According to the official site, the name Milka is derived from combining Milch and Kakao, which are the German terms for milk and cocoa. Milka has decided to launch

Free Batteries

The alkaline batteries category is an ongoing worldwide battle between Duracell and Energizer, 2 major US brands, with little competition from Rayovac (USA), Varta (Germany) and Panasonic (Japan). The market share fight is mainly located at check-outs in retail stores

12 Steps to New Product Success

At its Consumer 360 conference in Orlando, Fla., on June 22, New York-based Nielsen unveiled an approach that could greatly improve the chance of a new product’s success. Based on tracking 600 product launches and testing 20,000 initiatives, the approach

Product Of The Year – Lebanon Edition

The Product of the Year is a prestigious award that rewards innovation in the FMCG sector through an independent consumer survey. Participating products featuring unique innovations will be recognized as such and will be able to take advantage of a