Category: Poland

Private Label Gains in Value in Poland

According to estimations included in the PMR report entitled “Private label in Poland 2012. Market analysis and development forecasts for 2012-2014”, the value of the private label market increased by 18%, thus reaching almost PLN 29bn (€7bn) in 2011. The

Social Media and QR Codes

Fredric Chopin Airport in Warsaw, Poland is pushing its social media presence all over the airport on all major platforms including the local Polish www.blip.pl. Along with the social media, the marketing team of the airport, seems to understand the

Toys “R” Us in Poland

US-based toy retailer Toys “R” Us wants to spend €44.5m on opening 20 stores within the next five years in Poland. Toys “R” Us invested €2.2m in its first store in Poland, which opened 3 weeks ao in Warsaw’s Blue

Muszkieterowie Polska

Yesterday I visited the headquarter of Muszkieterowie the Polish arm of the french retailer Les Mousquetaires. Under the Intermarché brand, Muszkieterowie operates 168 stores in full franchising mode all over Poland with an exciting expansion plan for 2012. They also

Drogerie Koliber

In May 2000, a small group of enthusiastic, experienced and ambitious merchants, specialized in personal care and home care, decided to join forces and develop their own organizational concept which led to the creation of Drogerie Koliber in Poland (Koliber

hebe – Health & Beauty

The drugstore industry in Poland is getting more and more exciting with the arrival of a new player, hebe and the opening of their 1st store in Warsaw (Al. Jerozolimskie 11/19) on the 24th of May 2011. Hebe is the

Tesco Extra

Tesco Polska is setting a new trend in the daily shopping habits of consumers, so they launched some time ago their Tesco Extra stores. 4 locations are available in Czestochowa, Lodz, Nowy Sacz, Poznan and more will be opened in

When in Gdansk

Gdansk is a city on the Baltic coast in northern Poland, at the centre of the country’s fourth-largest metropolitan area. The city lies on the southern edge of Gdansk Bay (of the Baltic Sea), in a conurbation with the city

Poland Drugstores Scene

The Polish drugstore sector is extensively developed with international players, as well strong and focused local ones. In 1993 Rossmann (Germany) entered the Polish market and today is the leader of the market with 500 stores all over the country

Tiger Is Black Tiger

The Polish energy drink is quite interesting with 2 major players, 1 follower and few minor brands. The leader of the market, believe it or not, is not Red Bull. It used to be called Tiger, Tiger was branded with

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