Coop, the Swiss retailer, has announced that it is withdrawing 35 new products by Procter & Gamble from its shelves. Coop the second biggest retailer in Switzerland, was unable to agree a price decrease with the US multinational for the products. P&G refused to lower its prices and rising commodity prices in recent months was the reason given to the Basel group for the decision.

Coop has temporarily withdrawn Lenor, Wella, and Antikal products from its stores; other P&G brands such as Gillette and Pampers will remain on the shelves.

Last month, Coop de-listed 95 items by foreign manufacturers due to the massive price increases brought about the strong Swiss franc. The retailer has reached agreement on most of these products and returned 56 items to its shelves.

Source: European Private Label Magazine

Migros the Swiss retailer, will be extending its private label range, M-Budget, from 500 products to count 600 products by the end of this year. In addition, a modernization of the design of the packaging of many items has occurred during this extension process.

Clients who will enter Migros stores during the coming days cannot miss the huge displays of green and white products. M-Budget range is appreciated by all generations but also by a growing number of small households, including one person who are willing to buy products with green and white packaging that are cheap and quality.

Migros has also launched a poster campaign with the many facets of the M-Budget products