Category: Culture

Private Label & Cultural Adaptation

Private labels are gaining huge market shares mainly in Europe and soon worldwide, but the most enjoyable part of launching a private label product is the adaptation to the local culture and taste. Food products are the most sensitive to

Brand & Products Localization

The globalization of the world economy has triggered more and more companies to expand beyond their local markets. This is especially true for brands that already enjoy a good reputation in their country’s market. Exploring foreign markets for these big

Holi – the Festival of Colors

Last Wednesday (March 11th), people in India and other countries with large Hindu populations celebrated Holi, the Festival of Colors. Holi is celebrated as a welcoming of Spring, and a celebration of the triumph of good over evil.

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