It all started during 1988 or 1989 (cannot remember exactly), when i read a book called Made in Japan by Akio Morita who became an idol for a young boy who wanted to make it big in this world. Morita was a Japanese businessman and co-founder of Sony Corporation along with Masaru Ibuka.

Sony was a big name in the electronics world and was proudly making all their products in Japan and announcing it also very proudly on all their products, and i still remember one of the TVs we got at our parents home with that big sticker on the front, that you had to remove and which remained in your head that you are buying pure Japanese quality.

That also brings me down the memory lane, with my 1st Sony Walkman, which gave me exactly the same excitement people are having for the last decade every time Apple was and is still launching a new product.

So what happened to Sony? Why happened to the world leader who never managed to catch up with the rest of competition, on TVs, music players, tablets, digital cameras, game consoles and the full other line of products which most of the production moved outside Japan in order to cut cost and be competitive?

Why the new Walkman is an iPod, the TV a smart Samsung TV, the tablet a Kindle, the camera a Fuji? And why they never learned from the Betamax experience since 1975?

Sony announced net losses of 159 billion yen ($2.04 billion) for the third quarter on Thursday, while Sir Howard Stringer defended his record as CEO as he handed over the reins to Kazuo Hirai, the company blamed the floods in Thailand, unfavorable foreign exchange rates and a failed venture with Samsung for its woes.

Sony became the old heavy sick company, while Samsung is prevailing as the new global leader of electronics. An example about it, Procter & Gamble was the No.1 FMCG supplier of Carrefour stores in the UAE for many consecutive years, in 2011 Samsung got on top of the list pushing P&G to No.2