Category: Private Label

Migros Extends its Private Label Range

Migros the Swiss retailer, will be extending its private label range, M-Budget, from 500 products to count 600 products by the end of this year. In addition, a modernization of the design of the packaging of many items has occurred

Private Labels: Copying or Creating?

To people not really familiar with what private labels are, these are products available inside a store carrying the name of the store or a sub-brand owned by the store. This concept was first introduced in France in 1976 by